Xansa nurture sales leads with integrated marketing campaign
06-08-2007
Xansa, the UK IT services group, recently purchased by French rival Steria commissioned Marketing Team Direct to design and deliver a series of lead generation campaigns to raise the awareness of Xansa’s SAP capabilities and feed qualified leads to the sales force.The campaign strategy involved data planning, detailed telemarketing, contact discovery and highly personalised communication via direct mail, email, proposal documentation and a campaign micro site www.tlc4erp.com. Within 4 weeks the first campaign delivered a 35% return in project opportunities.
