What we think

The following articles represent the views and insights of Marketing Team Direct. They are available free of charge and remain the intellectual property of Marketing Team Direct. We hope you find them interesting and enjoyable.

Marketing in a recession

As the jaws of the recession tighten on businesses, it seems, as is often the case, that marketing budgets are amongst the first to be slashed. But is this the right approach?

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Placing Search Engines at the Heart of Web Development and Strategy

All new websites should put targeting, content and SEO at the very heart of the process.

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Double your potential, simply by uniting your work forces

By ensuring the highest level of contact between sales and marketing departments, your business will be better able to conquer the competition in today’s wavering economic climate.

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Writing effective search engine optimised copy to increase traffic

Writing search engine copy can feel like a minefield. Read Marketing Team Direct's successful approach to this important discipline.

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Amending the cost of author’s amendments

Think twice before bringing author's amendments in-house without appropriate creative resources.

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Latest on the Blog

Is brand evil?

By nsones

Brands and branding are responsible for many of the world’s problems today. Capitalism and globalisation in the form of homogenised corporate monsters rule ok. They get inside our minds and make us do things that, left to our own devices, we would avoid like the plague. Surely brands are therefore clearly evil and almost Orwellian in ... More

In an added-value universe, it pays to do as much as possible (well)

By nsones

It’s one of the big clichés – certainly in B2B marketing. We toss it out there without really thinking about it. Adding value, added value, or even the dreaded ‘that’s a real value add’ are everywhere. Right now, however, value has never been more important. Leaving aside the different definitions of value, the essence is ... More

2012 resolution: don’t betray your brand; tell the truth, stick to it and don’t try to ‘manage’ your consumers!

By nsones

2012 resolution: don’t betray your brand; tell the truth, stick to it and don’t try to ‘manage’ your consumers! So 2012’s just around the corner. Pictures of the year are de rigeur. Two lists of pictures here. Some are worth a thousand words. Others aren’t. They’re here only partly for their worth as pics; mostly for ... More