Integrated marketing agency
In the beginning there was advertising. Titans, whose names are writ large to this day, blazed the trail back in the 40s, 50s and 60s: Harry McCann, Ray Rubicam, Bill Bernbach and David Ogilvy led the way. The 70s, 80s and early 90s belonged to those damn clever Saatchi brothers.
Exciting, entrepreneurial times, but those times are not so much a-changing, they're gone forever. Online advertising spend now outstrips TV. New media opportunities are opening up constantly and the digital age, revolution that it is, is but in its infancy. The old rules have gone and the new rule is there aren’t any, because the marketing landscape could change next week, never mind next year.
Exciting, entrepreneurial times, but those times are not so much a-changing, they're gone forever. Online advertising spend now outstrips TV. New media opportunities are opening up constantly and the digital age, revolution that it is, is but in its infancy. The old rules have gone and the new rule is there aren’t any, because the marketing landscape could change next week, never mind next year.
Bringing it all together
Today’s marketers have a mind-boggling array of communication channels open to them, which are ever increasing and ever fragmenting – online, direct mail, vertical media, mobile messaging, ambient media – plus others they may not have considered.As an integrated marketing agency, we like to think we think of everything; we’ll conceive that ‘big idea’, then carefully select the right channels to deliver it with maximum impact.
Integrated Marketing is of course about ensuring that a message is consistent across all media. However, it’s also about making that big idea resonate with everyone; be they within the company, from CEO through to the receptionist, then onto the most important people in the entire equation – the customers.
