What We Do
Buyer to Brand is simple, profound and infinitely flexible. We use it to:
- Help buyers see you clearly, trust you, want to know more, and want to buy you
- Make your Brand more certain, differentiated, more relevant to buyers and more understanding of them
- Move your Buyers and Brand closer together, by provoking interest and rich, powerful interactions and conversations through every relevant means, technology and channel
- Result? Better communications, efficiencies, sales uplift, and business growth.
Ensuring your brand expresses itself the right way, driving from brand strategy to end-stage delivery, getting rid of blocks and gaps, so you can work as one, talk to your audiences in the right way and move more Buyers to your Brand effectively. Find out more about Brand Conduct.
We do more than sales enablement – though we enable sales at every turn. We create programmes that meet and talk to your buyers in the right way, inspire them to believe you and provoke them to buy into you and from you. Moving more Buyers to your Brand.
We call the combined operation and effect of Buyer Enablement and Brand Conduct, Total Marketing, and our aim is to create effective and efficient Total Marketing organisations for our clients.
To deliver successful Buyer Enablement our expertise and services ensure we offer our clients best practice for measurable success:
Giving customers more reasons to believe
- Insight & Research
- Brand Strategy
- Proposition & Theme Development
- Campaign Strategy Development
Targeting the right people throughout the lifetime of the buying and sales cycle
- Data Strategy Development
- Data Building & Acquisition
- Data Profiling & Segmentation
- Data Contact Management & Tracking
- Data Analysis & Reporting
Creating relevant and engaging content to educate audiences from awareness to adoption
- Content planning
- Business Messaging Development
- Content Development
- Assets, Materials and Tools Development
- Editorial Communications
Integrated Marketing Communications
Delivering visibility of your offer and interaction throughout the buying cycle
- Campaign Planning
- Campaign Delivery
- Marketing Automation
- Measurement & ROI Reporting