Marketing Team Direct are an appointed roster agency for Transport for London. Transport for London’s role is to put the Mayor of London’s Transport strategy into action and manage the capital’s transport service. Surface Transport within Transport for London is responsible for Buses, Taxis, Cyclists, Pedestrians and Rivers. They have multiple stakeholders from government and public run departments to the citizens of London and visitors to the capital.

Appreciating the audience

Marketing Team Direct’s work for Transport for London Surface Transport is varied. The messages they need to  communicate don’t always please or benefit everyone. Therefore, it’s vital that we understand the complexities of their business and offer clear, precise and informative communication.

Communicating clearly

Transport for London's briefs always challenge us, as their projects may encounter resistance or are technically challenging. We've working directly with engineers to create information on how traffic signals work and need to be wired - work which requires a high degree of understanding, technical writing and illustration. We've also been involved in a scheme designed to have an impact on Transport for London employee behaviour, in turn affecting how commuters behave on public transport.