Top five green initiatives in marketing in 2009

Date: 22 Jan 2010

View Original Article

LONDON - Tesco and Starbucks are among the brands to launch major green initiatives in 2009.

<< Back

Latest Industry News

Viral View: Integrating online video into the marketing mix

Viral View looks at how Lego Cl!ck and Coca-Cola managed to create successful viral campaigns which reflected their wider marketing message. Read More >>

Young men most closely attached to the net

A new survey has told us something we may have suspected already - that the internet is the favourite technology of young men. The research also revealed that nearly all young men use the net every day. According to the Guardian, a report from Sparkler - conducted for Microsoft Advertising - found that 57 per cent of men aged between 18 and 44 are most attached to the internet, with 49 p Read More >>

Argos renews visual identity to 'modernise' perceptions

LONDON - Argos is rolling out its first visual identity overhaul in over a decade to help improve the desirability of the brand. Read More >>
© 2010 Marketing Team Direct