social

When nobody can agree what works…

When nobody can agree what works…

Came across this list. http://www.zenwebsolutions.com/blog/2011/best-and-worst-marketing-tactics-for-2011-and-beyond-1368 It’s interesting that on this list of good and bad marketing ideas, there’s significant crossover. Of course, it underlines that the results you achieve vary – so you can’t say that direct mail or email don’t work (as lots of people have tried, and failed, to prove either way). It [...]

The Squeezed Normal and the new (short) list of business survival traits

The Squeezed Normal and the new (short) list of business survival traits

The phrase “the New Normal” gets used a lot. It just serves to remind us (a) that business has changed at a fundamental level, that the world is more complex, etc. and (b) that this is a new set of rules and (c) that people are happy with cliché. But even if we leave aside [...]