All businesses try to help their teams sell. Selling is, after all, the primary focus of most businesses. Some see selling as the endgame, others as one of the means to other corporate goals – shareholder value for example. Selling is a dominant force in determining culture and operation. Which has helped ‘sales enablement’ become [...]
When it comes right down to it, enablement is the only reason marketing agencies and departments exist. It’s what many businesses tasked with purchasing seek from us. After all, if they were able to do everything themselves, they probably wouldn’t be looking for us. That’s a given. Or is it? There’s an inherent issue buried under [...]
People are buying in very different ways (both as consumers and B2B organisations). So it isn’t surprising that selling and salespeople are also evolving. The result of that evolution? Well, if it’s handled right, richer conversations between marketing and sales – and better agency support. According to Matthew Dixon and Brent Adamson’s new book, traditional [...]
Let’s face it, sales and marketing departments are two sides of the same coin – they’re both put in place by businesses to essentially create more awareness, build relationships and boost revenues. So what’s unquestionably puzzling in this current economic downturn is the question on every marketer’s lips – why aren’t these two teams talking [...]
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