I sometimes wonder if marketing has become too sophisticated, too process and ROI focused. The reality is that you can introduce as many processes and metrics as you want, but unless you create sales and marketing communication that resonates with potential buyers and provokes them to act – and deliver buyer enablement (rather than sales [...]
Came across this list. http://www.zenwebsolutions.com/blog/2011/best-and-worst-marketing-tactics-for-2011-and-beyond-1368 It’s interesting that on this list of good and bad marketing ideas, there’s significant crossover. Of course, it underlines that the results you achieve vary – so you can’t say that direct mail or email don’t work (as lots of people have tried, and failed, to prove either way). It [...]
Twitter
LinkedIn
YouTube