I’ve just spent a few weeks travelling in China. (Great place by the way, I’d recommend it). But that’s not the point of this blog. The point is that, while there, I was reminded why brand matters. It was the last day of our trip and we were in Kunming, a big city, dreading our [...]
Brands and branding are responsible for many of the world’s problems today. Capitalism and globalisation in the form of homogenised corporate monsters rule ok. They get inside our minds and make us do things that, left to our own devices, we would avoid like the plague. Surely brands are therefore clearly evil and almost Orwellian [...]
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