Marketing is fragmenting, breaking apart – a profession divided – and like a divided army, is weaker and less effective as a result. The myriad of disciplines that the modern marketer is expected to understand, become expert in and deploy, usually with some significant investment cost, is considerable. The marketer doesn’t stand a chance to [...]
Any martial artist or yoga bore will tell you how important alignment is. It makes movement economical, reduces injury, and increases effectiveness. So how come so many businesses are catastrophically un-aligned? The most-often cited misalignments we encounter are between IT and business, and between sales and marketing. New research from Miller Heiman shows clearly that ‘world [...]
Strategic positioning, communication and customer focussed creative supports £140M SSA bid win
A new brand strategy that re-positioned Constructionline as a Government owned accreditation service…
Our work may be increasingly digital and remote, but clients still want and need to attend industry events – and achieve results from them. Opinion’s divided on the purpose of events and the measurement of their results. But many of the businesses that treat them as isolated elements fail to reap direct and indirect rewards [...]
Mergers and acquisitions were at a high point in 2011 and the trend seems to be continuing. In today’s world, businesses need to penetrate new markets faster, own supply chains and be involved in wider activities and grow asset value. However, while a lot of attention goes on merger processes from legal, business strategic, cultural [...]
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