I first wrote the following short piece back in 2008. It was reposted in 2011 and I now feel the need to post it again: “I read a great newspaper article, in the Sunday Times business section I think, about Lagships – businesses that deliberately sit back and watch the mistakes that others make before [...]
How times have changed. Today, in our over-crowded, over-analysed, and over branded world, real business/brand values are hard to find. In the nineties and naughties, the search for values became a marketing necessity (everybody has them, so should we), and the rapid growth of brand consultancy/management meant that most purveyors inevitably followed the same prescriptive [...]
Mergers and acquisitions were at a high point in 2011 and the trend seems to be continuing. In today’s world, businesses need to penetrate new markets faster, own supply chains and be involved in wider activities and grow asset value. However, while a lot of attention goes on merger processes from legal, business strategic, cultural [...]
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