Successful pay per click launches Sportsworld Lions Rugby Tour

21-01-2009

Marketing Team Direct is supporting Sportsworld’s sales and marketing programme, to recruit rugby fans and sell high-quality hospitality and travel services for the 2009 British and Irish Lions tour to South Africa.

Over 6 months of marketing planning has resulted in a targeted strategy, supported by the creation of a Sportsworld Lions Tour identity and documented guidelines, which have formed the basis of all sales and marketing activity.

Sportsworld delivers memorable experiences at the World’s most talked about sporting and cultural events for many thousands of clients and pre-registration for an event as exciting as the Lions Rugby in South Africa is paramount. Well targeted advertising was supported by pay per click campaigns that yielded a 38.46% conversion rate in on-line pre-launch registrations.

Supporting literature, tour package information and well placed online and press advertising is also now in place as the programme enters the next phase of the sales cycle.