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Integrated Marketing

The old rules don't apply
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Sales Promotion

Whether you want to retain your existing customers or attract new ones, sales promotion can be a highly effective tool. When used in the right way, it can often increase sales more quickly than any other type of marketing.

Breaking the mould

Many sales promotions agencies seem to follow the old adage "If it ain't broken, why fix it?'. That's ok if you're happy with satisfactory results. However, at Marketing Team Direct, we're always developing innovative ways of making promotions work harder through targeting, integration and creative cut-through.

Boost sales and ensure a return

A key factor with sales promotions is often justifying the spend on the campaign. Its fine to offer your product at a reduced rate or with added value, but you need to be confident that you'll achieve the appropriate ROI. As an integrated marketing agency, we can also look at sales promotion as part of an integrated campaign to ensure that you have the best chance of success. We often start off with a test campaign, so you can be confident that when we ‘roll-out’, you will see the return you need. Measurement and analysis is built into all our campaigns from the outset, rather than as an afterthought.

Cost effective sales promotions

Joining forces with a mutually beneficial third party can be a cost-effective form of sales promotion. Unlike many pure sales promotion agencies, who have pre-formed alliances with third parties, we don’t try to match our clients to our suppliers. We prefer the other way round. By looking at each client afresh, then sourcing potential third parties that match their criteria, we put our clients first.

RELATED CASE STUDIES

Kärcher Autumn Clean-up Retail Campaign

Kärcher Autumn Clean-up Retail Campaign

A pitch-winning integrated campaign to create a new annual cleaning event designed to drive sales of Kärcher pressure washers. Read More >>
180th Store Opening Campaign

180th Store Opening Campaign

What better way to celebrate and promote the 180th Paddy Power store opening than a darts championship in local pubs? Read More >>
Paddy Power Premiership Retail Windows

Paddy Power Premiership Retail Windows

How do you stir the passion of premiership football fans and encourage them to bet with Paddy Power? Read More >>

Sales Promotion Services

Competitons
Giveaways
Incentive Schemes
On-Pack Offers
Online Sales Promotions
Point of Sale
Special Offers
Scratch Cards
Tactical Sales Promotions
Vouchers

Contact us about Sales Promotion

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