How do you stir the passion of premiership football fans and encourage them to bet with Paddy Power?

The Brief

The Football Premiership is a key event for Paddy Power. Not only do high value regular punters place bets, football fans, who may be less inclined to bet usually, can often be tempted to place a bet on their team. Paddy Power needed a window solution with cut-through that would stir the passion of Premiership football fans, communicate the ‘Paddy Power difference’, but also work logistically across 240 shop windows of different shapes and sizes.

The Solution

Bright, impactful and representative of Paddy Power’s fun ethos, our window solution made sure that Paddy Power stood out from the competition. By using a range of football fans of different age groups, expressing the huge range of emotions that football inspires, Marketing Team Direct was able to capture the essence and passion of the Premiership in every Paddy Power window. Carefully considered from the outset, our solution overcame all the logistical obstacles and proved easy to implement across all the shops.

The Result

By creating a solution that was easy to implement, Paddy Power were able to install the window takeover quickly and efficiently, avoiding logistical issues they’d encountered in the past. Our impactful solution helped them to achieve a strong presence during the Premiership and attract both football fans and traditional betting customers.