Paddy Power Burgers for Sweet FA!

Extending the Paddy Power Random Acts of Kindness, Marketing Team Direct continue to run the free burgers promotion at the 2008 FA Cup final at Wembley.

Following the success of ‘Burger Van’ at the Manchester United versus Arsenal game at Old Trafford and other high profile games earlier in the last Premiership season, the ‘Burgers for sweet FA!’ campaign continues to raise awareness of the Paddy Power brand.

In a cheeky, but fun and likeable style, it is events like this that have attracted new customers to engage with Paddy Power. The perceived value of a free burger with your pre and post match pint goes down a treat with the football fans.

Using fully branded burger vans surrounded by theatre such as celebrity ‘burger off’ at well placed sites, typically pub car parks in close proximity to the stadiums, Paddy Power are able to bring a smile to the faces of 1,000s of football fans whatever the outcome of the game.