NextiraOne appoint MTD to grow International Business

01-02-2011

When clients let us get under the skin of their business, take time to share their ambitions and develop an open partnership to achieve marketing success, great things can happen. Our work with NextiraOne is proof positive that this approach can deliver stunning results.

NextiraOne, Europe’s leading communications experts, engaged MTD from November 2010, to promote their International Business offers worldwide, to customers, partners and internal audiences. 

During a revealing initial 2 day workshop in Paris, where senior managers shared many valuable insights and we offered some honest, challenging thoughts, it became clear that NextiraOne could use their international, centralised capability as a powerful and differentiating brand and marketing platform, over and above as a driver for International Business alone. In fact NextiraOne started to think about their own core brand in refreshing and different ways.

Much market analysis, ideas share and creative development later, we presented ‘There are no boundaries’ as the over-arching International Business positioning, supported by distinctive sales support and internal communication material.

‘There are no boundaries’ launched to NextiraOne management and staff, to open applause in early 2011. We are now developing further integrated brand and marketing propositions for this client across their other offer portfolios.