CMi, now part of NSF International, provide consulting, certification and technical services to clients in the farming, food processing, distribution, retailing, catering and leisure sectors, and to government and executive agencies. As CMi's marketing agency, we've worked with them to promote their wide product offering to this diverse range of clients.
Brand Development
Marketing Team Direct gave CMi a refreshed corporate look, which has helped to raise brand awareness and strengthen their position in the market. With offices in 17 countries and works in over 40 countries, it is essential that there is consistency across all communications, so we worked with CMi to create a set of brand guidelines for internal use.
Integrated Campaigns
With the new corporate look in place, we were able to interpret this across a range of communications from advertising to exhibitions, brochures to internal communications. By establishing a strong brand, focusing on relevant propositions and easy-to-digest messages, we have helped CMi to retain their position as the leading international food safety and assurance company.
