New website gives cosmetic surgery clinic a face-lift

10-03-2009

Marketing Team Direct has launched a new website for The Alexandra Clinic, which will enable them to compete with the big players of the cosmetic surgery market.

For over 20 years The Alexandra Clinic has built up a strong reputation for excellent consultation, patient care and surgery. However, they were struggling to establish the cut-through and online prominence they needed in what is becoming an increasingly competitive sector.

Having researched the market and established key motivations for cosmetic surgery, we were able to pitch the content at a level which informs, reassures and (crucially) drives users to make contact. The stylish new look has not only given the clinic a more professional image, it has also enhanced the user experience. Search engine optimization has been built into the site in order to maximize the level of relevant traffic, boost the level of enquiries and, alongside the other elements of the marketing strategy we've created, increase sales.