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MyCity concept for global governments
MTD have built a market ready proposition to deliver a joined up technology approach proposition to city services across the globe.
Atos, an international information technology services company with revenue of EUR 8.5 billion and 74,000 employees in 42 countries, appointed MTD to develop their sales and marketing strategy to Governments around the world responsible for building, developing and modernising city infrastructures – for the economic, well-being and corporate benefit of all city stakeholders.
Focussing heavily on the ownership and vested interests that an individual citizen feels towards the city they live, work, commute and run businesses we created a core driving theme and interactive vision builder under the concept of MyCity.
See how the campaign came to life.
