love is brand; that’s what they say

I’m in love. Completely.

My mistress is misunderstood.
Admired by many for her looks alone.
Ignored for the deep effect she has,
On everyone around her…
When she’s treated well,
With respect for her depth,
And care for her growth.

My mistress can unify.
She can change worlds profoundly.
Bring people together completely,
Create inspiring new perspectives…
When she’s free to explore,
Allowed to talk,
And made to feel welcome.

My mistress has wisdom.
She helps the young to bloom.
To find their own voice,
And have a true sense of place…
When she’s invited in,
To use her knowledge,
And revolutionise all.

My mistress is fundamental.
She is lifeblood.
Creating direction and structure,
Defining the future…
For leaders and followers,
She is all-powerful,
When in the right hands.

My mistress is brand.
Without her I am ordinary.
She is my guiding light,
My informer, my voice,
She is my work, my livelihood…
My strategies and tactics
My world and my success.

And if you have anything to do with your businesses conduct, development and growth, brand should be your mistress too.

Happy Valentines Day