Strategy is the opposite of fluffy.
People often think it’s vague. Unfocused. A bit waffly. That’s because too many people who tout themselves as doing it don’t ensure that strategy drives straight and true, towards a common series of goals.
But they aren’t strategists. They are people who take up space, and point at triangles.
Good strategy, strategy that works, is the opposite of fluffy. It has edges. Real strategy grips on to the reality and truth about your business. Real strategy, in other words, has teeth that bite deep, because it’s anchored in strong roots (in your business and brand) to the finest point of delivery. So every piece of collateral and every communication has the full force of your business behind it.
We think strategy should make you powerful and able to do whatever you like. The proverbial 500-pound gorilla.
If you don’t have strategy that feels like that, you don’t have strategy.
We make real strategy happen. We’re the opposite of fluffy. Take a look.
Though, in fairness, we do use triangles sometimes.