What we think

The following articles represent the views and insights of Marketing Team Direct. They are available free of charge and remain the intellectual property of Marketing Team Direct. We hope you find them interesting and enjoyable.

Marketing in a recession

As the jaws of the recession tighten on businesses, it seems, as is often the case, that marketing budgets are amongst the first to be slashed. But is this the right approach?

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Placing Search Engines at the Heart of Web Development and Strategy

All new websites should put targeting, content and SEO at the very heart of the process.

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Double your potential, simply by uniting your work forces

By ensuring the highest level of contact between sales and marketing departments, your business will be better able to conquer the competition in today’s wavering economic climate.

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Writing effective search engine optimised copy to increase traffic

Writing search engine copy can feel like a minefield. Read Marketing Team Direct's successful approach to this important discipline.

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Amending the cost of author’s amendments

Think twice before bringing author's amendments in-house without appropriate creative resources.

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Latest on the Blog

Apple’s New Competitive Advantage

By sstoodley

Yesterday Apple announced the release of Ping, the new music-focused social media site. If you’ve ever purchased music on iTunes, ever purchased or registered an apple product or if you’ve ever downloaded an iPhone application, you have an Apple account. Sometimes you might even forget that this account exists, as I did until I ... Read More >>

Web Design to Increase Sales

By sstoodley

We visit and make purchases from websites regularly, but did you ever wonder why you ended up purchasing something from one site rather than another? Whether you made an impulse purchase or closed the browser just after adding items to your shopping cart, could it be that the design of the site subconsciously led ... Read More >>

Scheduling Your Day, With or Without Gmail’s New Prioritised Inbox

By sstoodley

When I was younger I attended every leadership seminar and workshop you can imagine. I’m not sure how they came up, whether my parents had enrolled me or not, but I went to them all. One of the more common lessons or exercises involved a piece of paper that seemed to look like a ... Read More >>