Lead generation campaign for Atos Origin
01-06-2008
Atos Origin, a SAP Global Services Partner, appointed Marketing Team Direct to design, manage and implement a lead generation programme that would provide qualified sales leads and pipeline business for their SAP sales force. Using SAPnav™ as a campaign brand, Marketing Team Direct has integrated: data; telephone based company landscaping and relationship building; direct mail and event support. In addition, a suite of sales support material has been created.
The most innovative aspect of this campaign so far has been the use of TomTom satellite navigation systems uniquely re-packaged as SAPnav™, used as competition prizes at events and sent to potentially valuable customers. A SAPnav™ microsite is also being planned for launch later in the year.
