Jarlsberg Cheese Christmas campaign launched

27-11-2009

MTD has been appointed to the Norseland cheese account after proving our credentials and expertise in this category. Their 3 core brands in the UK are Jarlsberg, Mexicana and Applewood.

Our first work for Jarlsberg is the Sweet & Nutty positioning which is now live as part of our Sweet & Nutty Season Christmas campaign.

The seasonal campaign consists of a Christmas Competition to win a holiday for 4 to Norway and 13 weeks of other fantastic prizes. The promotion is supported by PR, a competition micro site and on pack on Jarlsberg slices, wedges and Lite. Grated and the newly launched Mini's, ideal for snacking and lunchboxes, are also available from the participating multiples Tesco, Sainsbury's, Asda and The Co-operative.

2010 will see work for Mexicana and Applewood with further development of the Jarlsberg brand and the Sweet & Nutty positioning.

Make sure you add Jarlsberg to your weekly shopping. It's delicious and ideal for adding to your cheese board, for snacking or to use in cooking. Sweet & Nutty. Delicious!