Industry News
Below you will find the latest marketing news from around the web selected by Marketing Team Direct.
Viral View: Integrating online video into the marketing mixViral View looks at how Lego Cl!ck and Coca-Cola managed to create successful viral campaigns which reflected their wider marketing message.
2010-03-01 09:37:54 (Source)
Young men most closely attached to the netA new survey has told us something we may have suspected already - that the internet is the favourite technology of young men. The research also revealed that nearly all young men use the net every day. According to the Guardian, a report from Sparkler - conducted for Microsoft Advertising - found that 57 per cent of men aged between 18 and 44 are most attached to the internet, with 49 p
2010-03-01 10:00:35 (Source)
Argos renews visual identity to 'modernise' perceptionsLONDON - Argos is rolling out its first visual identity overhaul in over a decade to help improve the desirability of the brand.
2010-01-22 10:24:09 (Source)
Barcode reader spells out success on iPhoneAn application which infuses the iPhone's barcode-scanning utility with price comparison software has been announced as selling 25,000 downloads in the past week, making it the most in-demand paid-for application for the device.Sccope, which was released to the public last Tuesday with a further marketing push on Saturday, has drawn high marks from users with an average app store rating
2010-01-22 10:17:19 (Source)
Tesco launches 'Buy One, Get One Free Later' for perishablesLONDON - Tesco has launched the first of its new "Buy One, Get One Free Later" deals in order to assist customers cut down on food waste.
2010-01-22 10:24:09 (Source)
The most irritating ads of 2009LONDON - They may grab our attention and then worm their way into our subconscious, but some commercials are memorable for all the wrong reasons.
2010-01-22 10:24:09 (Source)
Top five consumer trends in 2009LONDON - Marketing identifies the five most important consumer trends of 2009.
2010-01-22 10:24:09 (Source)
Top five green initiatives in marketing in 2009LONDON - Tesco and Starbucks are among the brands to launch major green initiatives in 2009.
2010-01-22 10:24:10 (Source)
Twitter user taken literally, terrorism attempts assumed After poor winter weather threatened to destroy Paul Chamber's holiday plans, he made the mistake of tweeting "Robin Hood airport is closed...You've got a week and a bit to get your shit together, otherwise I'm blowing the airport sky high!!"The comment which was intended for friends and Twitter followers ended up in the hands of the police who arrived at Paul Chamber's home on January
2010-01-22 10:20:17 (Source)
Apple to Woolworths: Your New Logo Is Too Apple-yWhen it comes to defending their trademarks and logos, no company is more fervent than Apple. If they could challenge Victoria School of Business and Technology for having a logo too similar to theirs, then you can certainly expect them to sue Woolworths, especially if Woolworths’ trademark application is a blanket one, extending to electrical goods and technology. Woolworths nowa
2009-10-05 13:00:27 (Source)
