Four Pillars Hotels winter campaign gets excellent results

27-05-2010

The results are now in for the Four Pillars Hotels’ ‘Four Winter’ campaign and, despite a difficult financial climate and severe winter weather conditions, the campaign has achieved a remarkable 47:1 return on investment.

The campaign, which ran for three months, followed on from the successful ‘Four Summer’ campaign and has now been replaced by ‘Four Spring’, all of which were created by MTD. These seasonal campaigns have helped to advance Four Pillars’ brand positioning in the leisure market and have formed a strong identity, which is obtaining growing recognition from customers.

'Four Winter' was a fully on and offline integrated direct response campaign, which consisted of point of sale posters and leaflets, a microsite with search engine optimisation, ads and HTML email blasts. The purpose of the campaign was to create awareness of Four Pillars' winter breaks offers and drive sales, which it clearly has in abundance.

Chris Green, Group Marketing Manager at Four Pillars Hotels said “The sales results of the 'Four Winter' campaign are truly exceptional. The seasonal campaigns that MTD have created for us have been a great success and the response has, once again, exceeded our expectations”.