Four Pillars websites are live!
28-05-2010
This week MTD launched the last in a suite of websites for Four Pillars Hotels, giving them an impressive and highly effective web presence.
The combination of innovative technology, slick design and a user-friendly, sales driven approach has meant that Four Pillars are already seeing the benefits of their new websites.
Because the sites have a content management system, Four Pillars have control over their web content and are able to quickly and easily edit and build new pages. Nifty new functionality enables them to replicate specific content, such as ‘Offer’ pages, across a number of sites with just a couple of mouse clicks.
Keyword phrases were researched and built into the sites, meaning that Four Pillars are receiving page one Google rankings for highly competitive and popular keyword phrases such as ‘hotel oxfordshire’, ‘hotel oxford’ and ‘cotswold hotel’. This in turn is leading to higher traffic levels.
Offers and promotions have been brought to the forefront to increase sales, whilst Google Analytics is fully integrated to monitor the performance of the site. A data capture system has been built into the back of the site to house customer data. Repeat visits are encouraged through prominent incentives and fresh, interesting content.
Chris Green, Group Marketing Manager at Four Pillars Hotels said "Marketing Team Direct have provided a website solution that’s well designed, easy to manage and is getting great results. The content management system is so easy to use and enables us to create web promotions in no time at all."
