Four Pillars Hotels Online Marketing
Four Pillars Hotels wanted a
website that would reflect their
brand and drive
online sales in a highly competitive market. We delivered that and much more…
Originate
Working closely with Four Pillars,
Marketing Team Direct identified the objectives for the new
website. As well as increasing
online sales and raising
brand awareness, Four Pillars needed a
content managed solution which
integrated with their own online booking system, a data capture element (in order to capture vital customer details for future marketing purposes) and a mechanism to measure and analyse the performance of the site.
Integrate
We proposed a
sales orientated website solution with a
content management system that enabled Four Pillars to amend existing content and create new pages with ease and flexibility.
Keyword phrases were researched and built into the site as part of the organic
search optimisation strategy. Offers and promotions were brought to the forefront to increase sales, whilst
Google Analytics was
fully integrated to monitor the performance of the site. A
data capture system was built into the back of the site to house customer data. Repeat visits were encouraged through prominent incentives and fresh, interesting content. A tactical
pay-per-click campaign was used to boost New Year bookings in conjunction with a special offer.
Accumulate
Four Pillars Hotels now welcome
70,000+ unique visitors to the site every month resulting in an average
e-commerce conversion rate of 4.5% (not including corporate customers). The website achieves
Google page 1 rankings for highly competitive keyword phrases such as ‘
Cotswolds Hotels’ and ‘
Oxfordshire Hotels’. It has enjoyed a
35% increase in
high quality search engine traffic. Valuable customer data is collected automatically, enabling
Four Pillars to expand their database and effectively
target web customers. The New Year Breaks
pay-per-click campaign yielded a
conversion rate of 18%. Our
online marketing solution for
Four Pillars has created a platform for increased efficiency, targeting and revenue generation.
