Four Pillars Hotels launch Tortworth Court website
31-03-2008
Tortworth Court Four Pillars Hotel has a new content managed website and digital platform in line with the group website and its newest hotel, the Cotswold Water Park Hotel.Fully integrated into the reservations booking system, highly search engine optimised and supported by other integrated marketing activity, the website, by Marketing Team Direct, is already achieving much improved rankings and visitor page views.
The hotel is now capable of managing site content, in particular the strongest part of the site, the offer pages. These time critical and often event driven offers are instrumental in increasing online bookings and occupancy in a competitive and quietening marketplace. Email templates, also built in the same content management system, can pull in content from the site reducing client management time and ensuring consistency.
The site has been integrated into the main Four Pillars Hotels site and includes a user friendly image gallery that allows this stunning Victorian Grade II* listed building with extensive arboretum to showcase itself to full effect.
