Four Pillars Hotels Marketing Agency - Developing Four Pillars Brand

Integrated Marketing

Call Andy Jordan on
0870 442 4501

As Four Pillars Hotels' marketing agency of many years, we've worked with Four Pillars to grow and develop their brand.

Brand Positioning

In the early stages of our relationship with Four Pillars, we worked with them to establish and develop their branding. We identified their vision, mission and core values, which we then distilled into some guiding principles – ‘With us you’re at home’, ‘Getting the simple things right’ and ‘Culture of care’ – which not only informed the new brand identity but have also formed the backbone for their company ethos.

From the inside out

Having established the new brand, vision, mission and values, it was time to launch the new brand internally. We designed and produced training tools and internal communications, as well as the ‘Night of Stars’ staff awards scheme to ensure that every member of staff was enthused, fully informed and ready to represent the new Four Pillars brand. We also ensured that a consistent tone of voice and language was used throughout the group.

Digital marketing

Our sales driven approach to online marketing has really paid off for Four Pillars. With particular attention to search engine optimisation, the content management system has enabled them to take control of their hotel website and email marketing, deliver promotions quickly and effectively, drive sales and collect vital customer data.

The direct approach

We've helped Four Pillars Hotels to develop an invaluable customer database of loyal customers. Over the years we’ve worked hard to nurture those customer relationships and increase sales by targeting them with friendly, impactful and offer-led communications.

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Four Pillars Hotels CASE STUDIES

Four Pillars Hotels Online Marketing

This offer driven, search engine optimised, content managed system website with online booking integration has enjoyed a 35% increase in organic search engine traffic. Successful pay-per-click campaigns have also driven sales. Read More >>

Cotswold Water Park Hotel Pre-Launch Campaign

An integrated approach designed to create awareness and a buzz about the new hotel as it was being built. Read More >>

Spa 6 Branding and Launch

Four Pillars Hotels needed to create a luxury brand in the crowded spa market. Inspired by nature, our marque is simple and elegantly sums up Spa 6's offering. Read More >>

Four Pillars Summer Mailing

Find out how we've used direct mail to help Four Pillars Hotels cultivate and maintain profitable relationships with new and existing customers. Read More >>

"Marketing Team Direct are a true partner. We are delighted with our new identity and the whole propositioning strategy. They have helped us to position and promote the brand and culture of care right across the business and out to our customers, with passion and clarity."

Charles Holmes, CEO - Four Pillars Hotels

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