Four Pillars Brand Development

A new, contemporary refresh for the Four Pillars brand has been introduced to reflect the ongoing refurbishment program across the hotel group’s estate.

With initial focus on the Cotswold Water Park Hotel, cross sell opportunities in and around the hotel are being exploited to generate business including a giant framed advert on an artist's easel in the main reception.

Framed posters in keeping with the original artwork on the walls of the hotel, strategically positioned banner sites, local press advertising, brochures, leaflets and PR are working together to promote events, facilities and services.