Digital Marketing

At Marketing Team Direct, we approach digital marketing differently to other online marketing agencies. We don’t treat it as a ‘bolt on’ or an afterthought. Where appropriate, we integrate digital and search marketing as a key part of our campaigns. We're also very good at it. The advantage we have over a purely digital marketing agency is that we see the big picture, making us best placed to provide truly integrated services and joined up thinking.

Based in Oxfordshire, we offer a complete range of online marketing services and mobile services and help you plan and implement a complete integrated digital strategy.

Our digital marketing services and online marketing services are:

• Driven by your business and brand objectives
  
• Fully integrated and consistent with sales and marketing activity
• Easy to manage and user-friendly
• Measurable
• Cutting edge and standards compliant
• Able to capture vital customer data for future marketing purposes
• Designed to build your brand
• Created to generate leads and sales.

Website creation and management

The web is a live environment that’s constantly changing, so it's important to always keep one step ahead of the competition, which can be difficult for businesses who don’t have sufficient resource or expertise. As part of your overall digital strategy all roads lead to your website. As well as website design and website development, we offer cost-effective website management packages. Our powerful Content Management System is easy-to-use software that puts you in full control of your website. Using it, you will be able to add new pages, remove old ones, rearrange the structure of your site and update text and images with ease. Websites created in our Content Management System are fully standards compliant and search engine friendly, whilst making your online presence cutting edge.

HTML e-mail system and pay-per-click campaigns

As well as being able to create brilliantly designed HTML emails with real impact, we can offer a flexible HTML email management system, which enables you to create and broadcast emails easily, using bespoke templates. Plus, websites built in our website content management system can enjoy the added benefit of being able to broadcast web-pages quickly and simply.

We can create and manage pay-per-click adwords campaigns for when you need to increase sales or brand awareness quickly. Our managed and measured, end-to-end approach ensures that the you achieve maximum conversion at minimum cost.

Search engine marketing services

We know how frustrating companies find search engine optimisation services that promise much but deliver little. So, we’ve turned the process on its head by building search engine optimisation into all our websites from the ground up. We begin by understanding your target audience and creating quality content that’s designed to be found. Then we recommend cost effective ways of achieving the maximum ranking for your web pages.

Our websites:

• Are designed to be found by the right audience
• Can be plugged in to Google Analytics in order to be measured and analysed
• Have organic search engine optimisation built in from the outset
• Contain carefully researched and crafted text which optimises core search terms
• Use white hat optimization strategies (we don’t use underhand tactics).

Measurability and CRM

Web analytics can help you understand how well a site is performing. With this insight, simple adjustments can make all the difference, improving sales and usability. Also, by using lifecycle marketing and customer relationship management systems we can help you acquire, retain, up-sell or regain old customers.

• Google Analytics implemented and analysed to its fullest
• Customer data securely managed and analysed
• Use customer data to gain understanding and give customers what they want
• HTML email campaigns based on life cycle techniques
• All findings used as the touch stone of all future activity.

By regularly analysing, assessing and revising your site, we can ensure that it is always achieving its full potential.