Since its launch in 2007, we’ve been helping the Cotswold Water Park Hotel establish itself as the premier destination and business hotel in the Cotswolds with a sustained integrated marketing awareness strategy.

Originate

In addition to the strength of the Four Pillars brand, the Cotswold Water Park Hotel required a positioning line that would help define its unique offering and inspire devotion. ‘Freedom to Breathe’ has been created to give a sense of space and choice. ‘Freedom to…’ also has the flexibility to promote the diverse areas of the business, from conferences to self-catering apartments. Along with a fresh colour palette and new typeface, we have managed to give the hotel a fresh and inspirational look whilst maintaining the Four Pillars brand.

Integrate

Once the new brand look and feel was established, we applied it across brochures, press advertising, on-site banners, promotional flyers, point of sale posters, promotional table items, on-screen retail promotions and the website in the shape of an animated flash movie. In addition, we’ve created a simple data capture piece for conference delegates, with the incentive of a free prize draw. This data will be used in future promotions.

Accumulate

General awareness of the Cotswold Water Park Hotel in the local area has increased steadily since launch. The new fresh look has been adapted by all areas of the business and serves as the template for all future promotions. We will continue to add and develop new, exciting elements to this successful and ongoing campaign.