Complan have been providing complete nourishment to a range of different customers for over 50 years. Complan Shake is a Food for Special Medical Purposes (FSMP) and is designed for the dietary management of patients with or at risk of disease related malnutrition.

The Brief

Marketing Team Direct were ask to create a fresh range of packaging for Complan Shake, a new prescribed health supplement from Complan Foods. Complan were looking for a solution that incorporated a modern look and feel, while sympathetic towards the target audience by offering a medical reassurance. It was also important that the packaging reflected Complan is rated as more pleasant to taste than its competitors.

The Solution

Marketing Team Direct created an individual identity for the Complan Shake packaging that that echoes the nature of the product. The front of pack Milkshake illustration was developed from a mix of drawings, photography, and computer-generated illustration. With a subtle range of colours to give the packaging a positive feel that reflects the patient’s willingness to use Complan Shake. On the back of the boxes MTD created a set of illustrations as a graphical solution for the “How to use” guide, that acts as a useful visual aid to the instructions. We also had to be aware the packaging had to adhere to medical guidelines and it was important that any nutritional information was kept as clear and easy to read for anyone using the prescription. In addition a one colour version of the front illustration was carried through to the sachet packs contain within the boxes.