Empathy

Caution, all: what the rise in police cautioning can teach us about data, decisions and relevance

Caution, all: what the rise in police cautioning can teach us about data, decisions and relevance

A week or so ago Evan Davis was interviewing the Chief Constable of Nottinghamshire, asking why so many seemingly major crimes (burglary, some sexual and violent crimes) were being dealt with by issuing formal cautions, rather than involving courts. This felt, initially, reasonable: Sex crimes! Violence! Theft! These surely must be punishable, across the board, [...]

Switching off 2: the effect of burnout on you, your business and on marketing

Switching off 2: the effect of burnout on you, your business and on marketing

We recently talked about the need for people to switch off more. To create clarity, concentrate on matters of real depth, and find powerful answers – that can’t perhaps be found through today’s tendency towards always-on, crowdsourced connection. The other reason, of course, is that too much connection can destroy your understanding of what matters [...]

Financial services: how to turn that frown upside down

Financial services: how to turn that frown upside down

Buyer to Brand, Sector by Sector We thought we’d take a look at the issues confronting key sectors, suggesting ways they might use lessons from marketing and advertising to focus on their core, make operational and strategic changes, and bring buyers to their brands more effectively. It’s time to change the model – and the [...]

The 10 signs of bad alignment. Stop the fighting!

The 10 signs of bad alignment. Stop the fighting!

Any martial artist or yoga bore will tell you how important alignment is. It makes movement economical, reduces injury, and increases effectiveness. So how come so many businesses are catastrophically un-aligned? The most-often cited misalignments we encounter are between IT and business, and between sales and marketing. New research from Miller Heiman shows clearly that ‘world [...]

The imagination game: 6 easy empathy lessons

The imagination game: 6 easy empathy lessons

The film version of To Kill a Mockingbird first hit the screens 50 years ago and is still as powerful today as it ever was. The book’s one of the most popular novels ever printed, and a fantastic study of empathy. Empathy is nested in empathy: from Harper Lee’s assumption of the voice of 6-year-old [...]