Our new website has enjoyed a 419% increase in organic search traffic

For those of you who remember our old website, you’ll remember that it needed revamping for various reasons. Our new site is fresher, more dynamic, feature laden, and content managed. But perhaps more important than any of those, it’s much more findable in Google.

When we compare the old and new site, we find a dramatic increase in search engine traffic. For example, in the four weeks from November 5th to 30th 2007, the old site attracted 174 hits via key-phrase searches. In a similar four-week period between November 3rd and 28th 2008, the new site welcomed 729 hits. That reveals a whopping 419% increase in organic search traffic.

The old and new websites both benefit from a strong bank of inbound links, so how have we achieved this large traffic increase? The answer is very straightforward, it’s down to great content and best practice SEO. Our case studies, news items, industry news, articles, blog and general pages all contain content which is relevant to a very wide range of marketing related search phrases.

Of course this all takes hard work, intelligence and know-how to get right, but the fundamental principles are simple. If you want the same success for your business, why not get in touch?