Gordon Brown in the duck house

Have you seen our new Paddy Power press ad featuring Gordon Brown? It appeared in the Daily Telegraph’s ‘The Complete Expenses Files’ on the inside back page.

We had a lot of fun putting Brown in the duck house, but we’re not alone in comping the PMs face into humorous situations. The web is now full of budding political commentators making the most of their Photoshop skills to send Brown the message he doesn’t want to hear.

Here is a selection of the best. Enjoy.

This simple concept has delivered staggering results

We’re really pleased to announce that we’ve been nominated for the Best Direct & Promotional Strategy at this years’ Drum Marketing Awards. A great achievement considering the tough competition, not to mention a highly esteemed panel of judges.

Our entry, the Paddy Power Cheque Book, a strategy to steal OTC market share from competitors and confirm Paddy Power’s price advantage, delivered demonstrable success. The campaign that included a cheque book mechanic, staff interaction, SMS strategy and vast data capture is now firmly engrained in Paddy Power’s ongoing retail strategy. Contact us for the full story.