If you haven’t read the succinct news report offered by The Guardian’s Media Monkey this week, following their alluring offer of an interview with the illusive Banksy, I suggest you read on….Even when interviewed, this great English graffiti artist maintains quasi-anonymity….

Banksy; painting a False Picture – The Guardian Guide offered readers an interview on Saturday with famously reclusive street artist Banksy, who shared his thoughts on Rolf Harris, Top Gear’s Stig and his ambition to paint a “giant comedy cock” on the walls of the Guide if he ever broke into its offices. If only. As the Guardian’s readers’ editor said today: “An interview purporting to be with Banksy in last Saturday’s Guide (One last thing … , 18 July, page 98, the Guide) was, it transpires, conducted with someone impersonating the graffiti artist. We apologise to Banksy for this error and for any offence and inconvenience caused.”

For those of you who remember our old website, you’ll remember that it needed revamping for various reasons. Our new site is fresher, more dynamic, feature laden, and content managed. But perhaps more important than any of those, it’s much more findable in Google.

When we compare the old and new site, we find a dramatic increase in search engine traffic. For example, in the four weeks from November 5th to 30th 2007, the old site attracted 174 hits via key-phrase searches. In a similar four-week period between November 3rd and 28th 2008, the new site welcomed 729 hits. That reveals a whopping 419% increase in organic search traffic.

The old and new websites both benefit from a strong bank of inbound links, so how have we achieved this large traffic increase? The answer is very straightforward, it’s down to great content and best practice SEO. Our case studies, news items, industry news, articles, blog and general pages all contain content which is relevant to a very wide range of marketing related search phrases.

Of course this all takes hard work, intelligence and know-how to get right, but the fundamental principles are simple. If you want the same success for your business, why not get in touch?