Is Spotify the MySpace Music killer?
Thursday, August 6th, 2009 I’m always on the hunt for new music. It’s what fuels me. When I discover a new band I normally track down their MySpace page and check out their tunes. MySpace band pages let you listen to a few select tracks, although quite often the latest single is limited to only thirty seconds or so – pretty annoying.
But now I use Spotify. Lovely Spotify allows me to listen to all the tracks available by the artist, in their entirety, for free. What’s more it’s fast, uncluttered and very easy to use.
If Spotify can secure its future via subscription based mobile apps (most importantly that of the iPhone) it will not only challenge MySpace Music but other internet-radio services such as Last.fm, Blip.fm and Pandora. They’ll have to rely on their social networking attributes to stay in the game. More traditional niche internet-radio stations such as NME.com could also be affected and they’ll need to maximize their original content and new music credentials to retain listeners. The other potential loser in this is, of course, Apple’s iTunes – although a significant number of people will always want to own the music they listen too, rather than just subscribe.
I’ve always been a fan of MySpace, but if it’s to survive, I believe it needs to offer better integration with Twitter and Last.fm type services. This would help the pages achieve more repeat visits by making them a hub for everything related to a band. Improved design and a good clear out of the clutter that plagues the artists’ pages wouldn’t go amiss either. But the most pressing issues such as access to more music and shorter load times would vastly improve what is increasingly looking like a tired web format. MySpace Music could also do more to help break new bands through a ‘new music’ streaming service – now that’s something I’d listen to!

