Posts Tagged ‘direct marketing’
Wednesday, October 14th, 2009
Customers can choose what topics they want to read about in the newspaper called niiu, – be it sport, politics, fashion, whatever – and receive news only on their chosen subjects.
Aimed predominantly at students, I can’t help to question whether Google has already filled this gap. And meaningful, relevant and valued messages directly to the consumer? It sounds oh so familiar.
Tags: direct marketing, integrated marketing, marketing, Media
Posted in Advertising, Media, Online Services, Weird and wonderful | No Comments »
Tuesday, March 10th, 2009
This simple concept has delivered staggering results
We’re really pleased to announce that we’ve been nominated for the Best Direct & Promotional Strategy at this years’ Drum Marketing Awards. A great achievement considering the tough competition, not to mention a highly esteemed panel of judges.
Our entry, the Paddy Power Cheque Book, a strategy to steal OTC market share from competitors and confirm Paddy Power’s price advantage, delivered demonstrable success. The campaign that included a cheque book mechanic, staff interaction, SMS strategy and vast data capture is now firmly engrained in Paddy Power’s ongoing retail strategy. Contact us for the full story.
Tags: betting, betting shops, creative, creative awards, direct marketing, gambling, horse racing, marketing, Paddy Power, promotions
Posted in Creative Department, Design | No Comments »