Whilst sitting at the traffic lights on the busy Talgarth Road junction near Earls Court, my attention was drawn to a For Sale sign on one of the very attractive buildings fronting the carriageway. It reads ‘RememberTheWindow.com‘. 48 hours later I was sat at my desk and guess what popped into my head for no conscious reason?

Through a stroke of pure memorable relevance and then personal intrigue, I was drawn in to the Blog site of Christian Braun and his family who, having had no success through Estate Agents, are trying to sell their home privately online.

I’m not in the market to part with £1.395M for a slice of England’s not so green and pleasant juxtaposed A4 despite the buildings beauty, but you have to applaud this chaps strategy and passion for promoting this house. It’s certainly drawing a crowd. Good luck Christian.

Check out RememberTheWindow.com and also see the coverage he got in The Sunday Times.

For those of you who remember our old website, you’ll remember that it needed revamping for various reasons. Our new site is fresher, more dynamic, feature laden, and content managed. But perhaps more important than any of those, it’s much more findable in Google.

When we compare the old and new site, we find a dramatic increase in search engine traffic. For example, in the four weeks from November 5th to 30th 2007, the old site attracted 174 hits via key-phrase searches. In a similar four-week period between November 3rd and 28th 2008, the new site welcomed 729 hits. That reveals a whopping 419% increase in organic search traffic.

The old and new websites both benefit from a strong bank of inbound links, so how have we achieved this large traffic increase? The answer is very straightforward, it’s down to great content and best practice SEO. Our case studies, news items, industry news, articles, blog and general pages all contain content which is relevant to a very wide range of marketing related search phrases.

Of course this all takes hard work, intelligence and know-how to get right, but the fundamental principles are simple. If you want the same success for your business, why not get in touch?