Funny - but also damaging to the brand

This amusing re-imagining of the new Pepsi logo just highlights the positive and negative effects of the digital age on brands. Today, anyone can take a company’s brand, mess around with it and redistribute it in a instant.

When people embrace a brand and make it their own, that can be a good thing. However, not everyone is that loving as the image above brilliantly demonstrates. Pepsi may be getting viral exposure, but not the kind they really want.

That’s why brands need to be aware and seek to influence where they can. If the kids are skate boarding on your car, why not build them a ramp to keep them occupied?