Archive for the ‘Media’ Category

Latest news – it’s all about being relevant and personal

Wednesday, October 14th, 2009

And none more so than a couple of German entrepreneurs who plan to publish papers specifically tailored to readers’ individual motivations and wishes, and then deliver them to their doors before 8am. Brilliant. (A bit like the Daily Express and their Princess Di coverage for their consumer ….sorry).

Customers can choose what topics they want to read about in the newspaper called niiu,  – be it sport, politics, fashion, whatever – and receive news only on their chosen subjects.

Aimed predominantly at students, I can’t help to question whether Google has already filled this gap. And meaningful, relevant and valued messages directly to the consumer? It sounds oh so familiar.

Interview Gold – Banksy & The Guardian

Thursday, July 23rd, 2009

If you haven’t read the succinct news report offered by The Guardian’s Media Monkey this week, following their alluring offer of an interview with the illusive Banksy, I suggest you read on….Even when interviewed, this great English graffiti artist maintains quasi-anonymity….

Banksy; painting a False Picture – The Guardian Guide offered readers an interview on Saturday with famously reclusive street artist Banksy, who shared his thoughts on Rolf Harris, Top Gear’s Stig and his ambition to paint a “giant comedy cock” on the walls of the Guide if he ever broke into its offices. If only. As the Guardian’s readers’ editor said today: “An interview purporting to be with Banksy in last Saturday’s Guide (One last thing … , 18 July, page 98, the Guide) was, it transpires, conducted with someone impersonating the graffiti artist. We apologise to Banksy for this error and for any offence and inconvenience caused.”

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