Well, it’s finally here. Google is now integrating real-time results from Twitter, Facebook and Myspace into it’s search, giving users the most update information on any given subject. This is sure to give social media a real awareness boost amongst those yet to embrace them, especially Twitter.

Watch this short video about Google real-time search:

What does this mean for brands and marketers?

Although in constant use by the technorati and celebrities galore, Twitter has yet to fully enter the mainstream. As marketers we know the potential of Twitter to reach out and engage, but for most people, its still an unknown. At MTD, we look to create innovative ways of integrating Twitter into our campaigns. Our recent Christmas campaign for Jarlsberg allows anyone to post a message about their best bit of Christmas on the Jarlsberg Sweet and Nutty Season website via Twitter. This encourages a deeper interaction with the brand and keeps the website fresh and interesting.

Real-time search will also encourage brands to start using Twitter more as a channel in its own right to promote products and services. Twitter, of course, knows this. It’s soon to launch a set of paid for business services which should hopefully make it a more professional tool for marketers.

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Tags: brands, facebook, Google, integration, marketers, Media, myspace, real-time, search, social, twitter

This entry was posted on Tuesday, December 8th, 2009 at 11:24 am and is filed under Brand, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.