And none more so than a couple of German entrepreneurs who plan to publish papers specifically tailored to readers’ individual motivations and wishes, and then deliver them to their doors before 8am. Brilliant. (A bit like the Daily Express and their Princess Di coverage for their consumer ….sorry).

Customers can choose what topics they want to read about in the newspaper called niiu,  – be it sport, politics, fashion, whatever – and receive news only on their chosen subjects.

Aimed predominantly at students, I can’t help to question whether Google has already filled this gap. And meaningful, relevant and valued messages directly to the consumer? It sounds oh so familiar.