As the cars pile up during this global recession, interesting to see Nissan’s strategy for encouragement and customer reassurance is blatant and bold within it’s latest communications -’Just in Case’ cover, which includes 12 months’ free unemployment cover with a new vehicle.

Tags: Advertising, automotive, cars, direct response, marketing, marketing in a recession

This entry was posted on Wednesday, July 29th, 2009 at 12:44 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.