Nominated for Best Direct & Promotional Strategy award!
This simple concept has delivered staggering results
We’re really pleased to announce that we’ve been nominated for the Best Direct & Promotional Strategy at this years’ Drum Marketing Awards. A great achievement considering the tough competition, not to mention a highly esteemed panel of judges.
Our entry, the Paddy Power Cheque Book, a strategy to steal OTC market share from competitors and confirm Paddy Power’s price advantage, delivered demonstrable success. The campaign that included a cheque book mechanic, staff interaction, SMS strategy and vast data capture is now firmly engrained in Paddy Power’s ongoing retail strategy. Contact us for the full story.
Tags: betting, betting shops, creative, creative awards, direct marketing, gambling, horse racing, marketing, Paddy Power, promotions