Time for a break!

I found this example of mobile marketing from Starbucks that doesn’t leave a bitter taste!

It works by keeping things direct and the offer is strong, Starbucks do coffee! Let’s give it away for free to drive footfall! Simple.

Imagine your delight to receive a text on a cold March morning informing you that you can claim a free coffee at Starbucks!  And how convenient because you’re always close to a Starbucks store!

Tags: direct, footfall, mobile marketing, Starbucks, text

This entry was posted on Thursday, October 9th, 2008 at 10:45 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.