…so according to current stats the UK economy is more Internet-based than any other in the G20. As if to underline this, UK advertising spend online is about to overtake other media. Web-based business is bigger than healthcare, bigger than sex or chocolate, which the report (from Boston Consulting Group) shows most people would give [...]
So it’s a few days since Greg Smith resigned from Goldman Sachs and sent his excoriating letter to the NYT. My feeling? That Goldman Sachs are going to do OK. This feels almost PR-like in its fortuitousness for them in fact. The reason? Well, let’s say at the top that I’m ambivalent about Goldman Sachs; [...]
The world is data. We know that. Everything that uses data, separately, is now coming together and converging. Yep. We know that too. So what’s new? In our industry, unless you’re really immersed in data, it’s easy to tell yourself you know these things without actually looking at them. We are living in an unanalyzed state [...]
(A comment on a brand forum) Question: Is the brand the CEO’s or CMO’s responsibility? MTD reply; “The short answer is neither of the options listed, as brand is owned by consumers and customers. The long answer is that if brand strategy is the key influencer on business strategic development, all cascading operational strategies and [...]
Mergers and acquisitions were at a high point in 2011 and the trend seems to be continuing. In today’s world, businesses need to penetrate new markets faster, own supply chains and be involved in wider activities and grow asset value. However, while a lot of attention goes on merger processes from legal, business strategic, cultural [...]
The film version of To Kill a Mockingbird first hit the screens 50 years ago and is still as powerful today as it ever was. The book’s one of the most popular novels ever printed, and a fantastic study of empathy. Empathy is nested in empathy: from Harper Lee’s assumption of the voice of 6-year-old [...]
Member-based organisations are waking up, some with a bump, to the reality that in today’s world they can no longer automatically rely on the loyalty of established members or that they will renew their subscriptions next year. So why are more people questioning the value of membership? It’s easy to blame the economic downturn. It’s [...]
Of all the clichés that annoy, frustrate and – in the end – leave me feeling just a little bit sick inside, it’s the ones that imply individuality and uniqueness of strategy and creativity. We all use them, then we wince. Because we know it’s the worst kind of nonsense. Let’s think outside the box. Let’s [...]
I’m in love. Completely. My mistress is misunderstood. Admired by many for her looks alone. Ignored for the deep effect she has, On everyone around her… When she’s treated well, With respect for her depth, And care for her growth. My mistress can unify. She can change worlds profoundly. Bring people together completely, Create inspiring [...]
As a new business developer I am constantly chasing and generating leads. And when you boil it right down, that’s the focus of most of the clients we talk to in the business to business world. Leads are everything. We work on lead generation all the time, targeting major accounts with targeted campaigns. More and [...]
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